It's time to take a look at this month's webperf rankings of the most visited sites in UK.
We are thrilled to launch our very first UK Speed Ranking. This ranking is divided into several categories: the 50 most visited sites, e-commerce sites, media sites, and travel sites. But before diving into the results, it's crucial to remind why fast-loading websites are key to online success.
As a reminder, the score obtained for the sites presented in this article is calculated using a methodology based on CrUX (Chrome User Experience Report) data. In order to give the best evaluation of each site's mobile web performance, we based our calculations on the weighting of the Lighthouse score :
- FCP represents 10% ;
- LCP represents 35% ;
- CLS represents 25% ;
- INP represents 30%.
CrUX provides an overall assessment of the Core Web Vitals metrics for each site analysed. This metric is calculated by taking the 28-day rolling average of the 75 percentile performance throughout the month. The overall performance score is determined by a weighted average of the scores for each metric. This score, rated out of 100, is used in the rankings below (so it is not the PageSpeed score that is used in the rankings below).
Why is Speed Crucial ?
Studies show that website performance directly impacts user experience, conversion rates, and revenue. According to Google, 53% of mobile site visitors leave a page that takes longer than three seconds to load. For UK e-commerce sites, this statistic is particularly concerning given the intense market competition.
A Deloitte study reveals that a 0.1-second improvement in mobile site speed can increase conversion rates by 8.4% for retail sites. These figures highlight the importance of prioritizing loading speed to stay competitive.
Top 50 : Webperf ranking of the top 50 most visited websites in the United Kingdom
In June, we observed several small changes in positions, reflecting both optimization efforts and some regression.
This month the top of the speed rankings remains strong with all metrics in the green:
- GOV.UK leads the pack with an INP of 108 ms.
- Wikipedia follows close behind with an INP of 104ms.
- Indeed rounds off the top three with an INP of 137 ms.
Top 50 : Average of vital Core Web
The actors with the best performances
Several sites have shown significant improvements, climbing the ranks with enhanced web performance metrics:
- BT.com has surged up 8 places to the 24th position, making slight improvements in LCP, INP, and a notable 10-point reduction in CLS.
- The Independent has climbed 6 places to the 22nd spot, with enhancements in CLS and LCP contributing to its rise.
- Santander UK has moved up 3 places to break into the top 10 at the 9th position.
- Marks & Spencer has also advanced 3 places to the 19th, with a significant 44-point improvement in INP.
- Additionally, Asda, B&Q (Diy.com), Spotify, and Ikea UK each gained one spot, illustrating ongoing efforts to enhance their web presence
These improvements are the fruit of constant efforts to optimise the system, with particular attention paid to Interaction to Next Paint. Yes, those with a good FID don't necessarily have a good INP! FID only takes into account the first interaction, whereas INP enables interactivity to be assessed over the entire browsing time. The efforts made by these players to improve their web performance metrics are not only beneficial for their rankings, but also crucial for offering a quality user experience, reducing bounce rates and increasing engagement on their platforms.
TOP 50 : Challenges in the Rankings
Not every site could maintain or improve their standing. Here are the sites that struggled this month:
- Argos dropped 5 places to 26th. Interestingly, there was no significant degradation in its performance metrics. The slip can be attributed to competitors stepping up their optimization efforts more aggressively.
- Express fell 4 places to 31st.
- Disney Plus descended 3 places to 21st. The site experienced a slight worsening in its LCP, potentially impacting user experience with slower content loading.
- Zoopla also moved down 3 places to 27th, suffering from declines in both LCP and INP, highlighting the need for continued focus on optimizing visual and interactive performance.
- Other notable platforms that each lost 2 places include : Etsy, BBC, Amazon, News.sky and Daily Mail.
72% of the players analysed do not have a green CLS, a metric that has a strong impact on UX. As a reminder, a high CLS can lead to a frustrating user experience, with page elements moving around unexpectedly.
Website | Ranking | Ranking M-1 | Score | LCP (in ms) | INP (in ms) | CLS |
Gov | 1 (0) | 1 | 100 | 737 | 108 | 0 |
Wikipedia | 2 (0) | 2 | 99 | 1188 | 104 | 0 |
Indeed | 3 (0) | 3 | 99 | 1238 | 137 | 0 |
National Lottery | 4 (1) | 5 | 98 | 1642 | 160 | 0,03 |
Telegraph | 5 (1) | 6 | 98 | 1676 | 157 | 0,04 |
Etsy | 6 (-2) | 4 | 97 | 1973 | 144 | 0 |
The guardian | 7 (0) | 7 | 97 | 926 | 191 | 0,03 |
Temu | 8 (1) | 9 | 97 | 1385 | 194 | 0 |
Santander | 9 (3) | 12 | 97 | 1864 | 161 | 0,01 |
BBC | 10 (-2) | 8 | 97 | 997 | 211 | 0 |
Ikea | 11 (2) | 13 | 96 | 1405 | 211 | 0 |
Amazon | 12 (-2) | 10 | 96 | 1585 | 170 | 0,08 |
News.sky | 13 (-2) | 11 | 96 | 1510 | 133 | 0,1 |
Ebay | 14 (1) | 15 | 96 | 1437 | 229 | 0,01 |
Ny Times | 15 (-1) | 14 | 96 | 2085 | 194 | 0,01 |
Mumsnet | 16 (0) | 16 | 93 | 1596 | 295 | 0,02 |
Gumtree | 17 (0) | 17 | 93 | 1698 | 287 | 0,05 |
Spotify | 18 (2) | 20 | 92 | 2413 | 207 | 0,07 |
Mark and Spencer | 19 (3) | 22 | 91 | 2290 | 264 | 0,05 |
The Sun | 20 (-1) | 19 | 91 | 1698 | 321 | 0,01 |
Disney Plus | 21 (-3) | 18 | 90 | 2734 | 228 | 0,02 |
Independent | 22 (6) | 28 | 90 | 1670 | 204 | 0,15 |
Right Move | 23 (0) | 23 | 90 | 1091 | 341 | 0,08 |
Bt | 24 (8) | 32 | 89 | 1803 | 259 | 0,13 |
Netflix | 25 (0) | 25 | 89 | 2504 | 253 | 0,01 |
Argos | 26 (-5) | 21 | 88 | 1607 | 394 | 0,03 |
Zoopla | 27 (-3) | 24 | 88 | 1798 | 380 | 0,01 |
Daily Mail | 28 (-2) | 26 | 88 | 2046 | 355 | 0,04 |
Paypal | 29 (1) | 30 | 87 | 2962 | 189 | 0,01 |
Screwfix | 30 (-1) | 29 | 86 | 2532 | 297 | 0,03 |
Express | 31 (-4) | 27 | 85 | 1791 | 474 | 0,02 |
Tesco | 32 (-1) | 31 | 84 | 2679 | 322 | 0,02 |
Ancestry | 33 (1) | 34 | 82 | 2685 | 218 | 0,18 |
Just-eat | 34 (-1) | 33 | 81 | 1809 | 484 | 0,12 |
Next | 35 (0) | 35 | 80 | 2104 | 587 | 0,06 |
36 (0) | 36 | 78 | 2975 | 390 | 0,07 | |
Asda | 37 (2) | 39 | 78 | 2689 | 198 | 0,28 |
Asos | 38 (-1) | 37 | 78 | 1813 | 233 | 0,35 |
Booking | 39 (-1) | 38 | 77 | 3295 | 378 | 0,04 |
Microsoft | 40 (0) | 40 | 76 | 3822 | 207 | 0 |
Diy | 41 (2) | 43 | 75 | 2055 | 779 | 0,08 |
Snapchat | 42 (-1) | 41 | 73 | 4398 | 184 | 0 |
Royal Mail | 43 (-1) | 42 | 68 | 3250 | 255 | 0,25 |
Sky scanner | 44 (0) | 44 | 63 | 2826 | 505 | 0,3 |
Sky | 45 (1) | 46 | 59 | 4079 | 378 | 0,22 |
Office | 46 (-1) | 45 | 57 | 4009 | 172 | 0,4 |
Sainsburys | 47 (0) | 47 | 54 | 4186 | 368 | 0,25 |
Bet 365 | 48 (0) | 48 | 48 | 4296 | 337 | 0,75 |
Boots | 49 (0) | 49 | 34 | 5222 | 469 | 0,43 |
72% of the players analysed do not have a green CLS, a metric that has a strong impact on UX. As a reminder, a high CLS can lead to a frustrating user experience, with page elements moving around unexpectedly.
33% do not have a green INP, the metric that replaced the FID on 12 March 2024. The INP records the latency of all interactions throughout the lifecycle of a web page. The highest value of these interactions - or close to the highest for pages with many interactions - is recorded as the INP of the page. A low INP indicates that the page is reliably responsive at all times.
Here are the e-commerce rankings, for which web performance is a business and SEO issue.
E-commerce : Webperf ranking of the top 30 most visited sites in the United Kingdom
E-commerce: Average of vital Core Web
Notable Improvements :
- Iceland has made an impressive leap, gaining 7 places to reach the 22nd position.
- Marks & Spencer has ascended 2 places to claim the 9th spot, thanks to an improvement in their LCP by 105 points and INP by 44 points. These enhancements likely contributed to a better and quicker user experience, aligning with customer expectations for swift and responsive online shopping.
Challenges Faced :
- Pretty Little Thing experienced a drop, falling 4 places to the 19th position. This decline was marked by a notable increase in INP from 455 to 564, deteriorating by 101 points, and a substantial 382-point rise in LCP. Such regressions in key performance metrics can adversely affect user perception and engagement.
- Uber Eats also faced setbacks, descending 2 places to the 27th position. A notable deterioration in their INP by 136 points.
- Boohoo, Halfords, Aldi dropped 2 places.
Website | Ranking | Ranking M-1 | Score | LCP (in ms) | INP (in ms) | CLS |
John Lewis | 1 (0) | 1 | 97 | 1475 | 193 | 0 |
Temu | 2 (0) | 2 | 97 | 1385 | 194 | 0 |
Ikea | 3 (1) | 4 | 96 | 1405 | 211 | 0 |
Amazon | 4 (-1) | 3 | 96 | 1585 | 170 | 0,08 |
Ebay | 5 (0) | 5 | 96 | 1437 | 229 | 0,01 |
Very | 6 (0) | 6 | 96 | 1768 | 208 | 0,05 |
Sports Direct | 7 (0) | 7 | 94 | 1413 | 262 | 0,04 |
Wickes | 8 (0) | 8 | 93 | 2358 | 233 | 0,01 |
Mark And Spencer | 9 (2) | 11 | 91 | 2290 | 264 | 0,05 |
River Island | 10 (0) | 10 | 90 | 1517 | 355 | 0,01 |
Boohoo | 11 (-2) | 9 | 90 | 2464 | 246 | 0,02 |
Matalan | 12 (1) | 13 | 89 | 1549 | 379 | 0,03 |
Screwfix | 13 (-1) | 12 | 86 | 2532 | 297 | 0,03 |
Apple | 14 (0) | 14 | 85 | 3179 | 199 | 0,04 |
Tesco | 15 (1) | 16 | 84 | 2679 | 322 | 0,02 |
JD Sports | 16 (1) | 17 | 81 | 2043 | 207 | 0,27 |
Halfords | 17 (2) | 19 | 81 | 2585 | 306 | 0,15 |
Aldi | 18 (2) | 20 | 80 | 1722 | 168 | 0,36 |
Pretty Little Thing | 19 (-4) | 15 | 80 | 2323 | 564 | 0,05 |
Next | 20 (1) | 21 | 80 | 2104 | 587 | 0,06 |
Asos | 21 (1) | 22 | 78 | 1813 | 233 | 0,35 |
Iceland | 22 (-4) | 18 | 73 | 2600 | 395 | 0,2 |
Shein | 23 (0) | 23 | 71 | 3355 | 390 | 0,12 |
H&M | 24 (0) | 24 | 65 | 2039 | 406 | 0,56 |
Samsung | 25 (0) | 25 | 62 | 3426 | 399 | 0,2 |
Nike | 26 (1) | 27 | 53 | 4010 | 288 | 0,46 |
Uber eats | 27 (-1) | 26 | 50 | 4236 | 1109 | 0,01 |
EE | 28 (0) | 28 | 44 | 4472 | 328 | 0,52 |
Boots | 29 (0) | 29 | 34 | 5222 | 469 | 0,43 |
Every millisecond of improvement or degradation can influence a site's position in a competitive environment. In a market where user experience is directly linked to performance, maintaining optimal speed metrics is essential. These regressions remind e-commerce sites of the need for constant vigilance and optimisation. To remain competitive, these sites must regularly assess and improve their web performance to avoid losing ground to their competitors.
Media : Webperf ranking of the top 20 most visited sites in the United Kingdom
Media : Average of vital Core Web
Top 3 changes :
- Sky Sports has soared to the top, jumping 4 places to secure the 1st position. This leap was driven by a remarkable 143-point improvement in both LCP and INP, demonstrating a focused effort on enhancing viewer interaction and content loading times.
- The Telegraph has slipped to the 2nd place, despite making gains in its performance metrics. This highlights just how competitive the media landscape is, where even improvements can be outpaced by rivals.
- Yahoo maintains its 3rd place on the podium, a testament to its consistent performance amidst fluctuating metrics in the sector.
Notable progressions:
- London South East impressively gained 4 places to reach the 9th position, with all metrics turning green.
- The Independent also climbed 4 places to the 15th position, thanks to improvements in LCP and CLS.
- Good Read moved up 2 places to the 18th spot, with enhancements in INP and CLS contributing to a better user experience.
- Metro advanced 2 places to the 6th position, with significant improvements in INP and CLS, which likely enhanced their readers' navigational experiences.
- The Standard moved up one place, indicating steady enhancements in their web performance.
Challenges observed:
- The Times experienced the steepest decline, dropping 5 places to the 20th position. This was due to a degradation across all performance metrics, reflecting the critical impact of maintaining web standards.
- The Guardian, Hello Magazine, GB News, The Sun, and Express each slipped by 2 places, suggesting slight declines or possibly outpaced improvements by competitors.
- Even major players like The Telegraph, BBC, and Financial Times lost one place each, showing that no entity is immune to the highly competitive nature of media rankings.
Website | Ranking | Ranking M-1 | Score | LCP (in ms) | INP (in ms) | CLS |
Sky Sports | 1 (4) | 5 | 98 | 1878 | 146 | 0,02 |
Telegraph | 2 (-1) | 1 | 98 | 1676 | 157 | 0,04 |
Yahoo | 3 (0) | 3 | 97 | 1702 | 161 | 0,05 |
The Guardian | 4 (-2) | 2 | 97 | 926 | 191 | 0,03 |
BBC | 5 (-1) | 4 | 97 | 997 | 211 | 0 |
Metro | 6 (2) | 8 | 96 | 1611 | 212 | 0,01 |
Ny times | 7 (0) | 7 | 96 | 2085 | 194 | 0,01 |
Hello magazine | 8 (-2) | 6 | 95 | 1567 | 235 | 0,03 |
London South East | 9 (4) | 13 | 95 | 2002 | 193 | 0,08 |
Financial Times | 10 (-1) | 9 | 94 | 2010 | 96 | 0,12 |
Racing Post | 11 (0) | 11 | 93 | 1999 | 236 | 0,09 |
Gb News | 12 (-2) | 10 | 91 | 1525 | 281 | 0,09 |
The Scottish Sun | 13 (1) | 14 | 91 | 1736 | 312 | 0,01 |
The Sun | 14 (-2) | 12 | 91 | 1698 | 321 | 0,01 |
Independent | 15 (4) | 19 | 90 | 1670 | 204 | 0,15 |
Daily Mail | 16 (0) | 16 | 88 | 2046 | 355 | 0,04 |
Standard | 17 (1) | 18 | 87 | 1568 | 146 | 0,23 |
Good Read | 18 (2) | 20 | 86 | 2654 | 188 | 0,13 |
Express | 19 (-2) | 17 | 85 | 1791 | 474 | 0,02 |
The times | 20 (-5) | 15 | 84 | 2426 | 408 | 0,02 |
Sporting Life | 21 (0) | 21 | 82 | 3277 | 274 | 0,08 |
Premier League | 22 (0) | 22 | 80 | 3200 | 217 | 0,13 |
News Now | 23 (0) | 23 | 77 | 3655 | 320 | 0,04 |
Manchester evening News | 24 (0) | 24 | 69 | 2612 | 609 | 0,15 |
Birmingham Live | 25 (0) | 25 | 69 | 2257 | 751 | 0,16 |
Wales Online | 26 (0) | 26 | 66 | 2350 | 892 | 0,16 |
Daily Star | 27 (0) | 27 | 65 | 2420 | 623 | 0,25 |
Daily Record | 28 (0) | 28 | 60 | 2237 | 954 | 0,25 |
Live Score | 29 (0) | 29 | 51 | 4922 | 427 | 0,23 |
Echo | 30 (0) | 30 | 47 | 3518 | 1171 | 0,18 |
Finally, here are the top travel websites.
Travel : Webperf ranking of the top 20 most visited sites in the United Kingdom
Travel : Median of vital Core Web
![](https://www.fasterize.com/wp-content/uploads/2024/07/travel-uk-0724-e1720173711923-1024x346.png)
Notable progressions:
- Ryanair has ascended 4 places to the 10th position. The airline saw a slight improvement in CLS moving from 0.31 to 0.21. Although still in the orange, it’s a step in the right direction towards enhancing user experience.
- P&O Cruises moved up 3 places to 24th. This rise comes with modest improvements across all web metrics, signaling a positive trajectory but with more work needed to reach optimal performance levels.
- Hotels.com climbed 2 places to the 20th position, thanks to improvements in their INP, enhancing the site's responsiveness.
Setbacks :
- Iceland Travel faced the most significant drop, losing 6 places to land at 16th. This regression highlights potential areas for improvement in their web performance strategy.
- Wizzair also experienced a decline, falling 3 places to 26th, which may affect their competitiveness in the budget airline market.
- Premier Inn dropped 2 places to 28th, indicating a need for further optimization to maintain its standing in the hospitality industry.
Website | Ranking | Ranking M-1 | Score | LCP (in ms) | INP (in ms) | CLS |
Love Holidays | 1 (0) | 1 | 98 | 1442 | 154 | 0,01 |
Transport For London | 2 (0) | 2 | 95 | 1480 | 145 | 0,12 |
Cottages | 3 (0) | 3 | 92 | 1309 | 314 | 0,06 |
Trip | 4 (0) | 4 | 89 | 2523 | 212 | 0,07 |
Trip Advisor | 5 (0) | 5 | 89 | 2246 | 263 | 0,1 |
Pitchup | 6 (0) | 6 | 87 | 1707 | 397 | 0,08 |
Rome 2 Rio | 7 (0) | 7 | 87 | 2697 | 306 | 0,03 |
Park and resorts | 8 (0) | 8 | 85 | 2542 | 300 | 0,12 |
Agoda | 9 (0) | 9 | 84 | 2694 | 400 | 0,03 |
Ryanair | 10 (4) | 14 | 80 | 2769 | 212 | 0,21 |
Skyes Cottages | 11 (0) | 11 | 79 | 3262 | 223 | 0,08 |
National Express | 12 (1) | 13 | 79 | 1575 | 328 | 0,25 |
Booking | 13 (-1) | 12 | 77 | 3295 | 378 | 0,04 |
Uber | 14 (1) | 15 | 76 | 3316 | 396 | 0 |
Airbnb | 15 (1) | 16 | 74 | 3188 | 398 | 0,13 |
Iceland | 16 (-6) | 10 | 73 | 2600 | 395 | 0,2 |
The Trainline | 17 (0) | 17 | 70 | 2882 | 598 | 0,14 |
Jet 2 | 18 (0) | 18 | 69 | 3208 | 497 | 0,11 |
Vrbo | 19 (0) | 19 | 69 | 3628 | 379 | 0,11 |
Hotels.com | 20 (2) | 22 | 64 | 3672 | 492 | 0,1 |
Easy Jet | 21 (-1) | 20 | 64 | 3087 | 427 | 0,27 |
Skyscanner | 22 (-1) | 21 | 63 | 2826 | 505 | 0,3 |
British Airways | 23 (1) | 24 | 58 | 5417 | 252 | 0,04 |
Po Cruises | 24 (3) | 27 | 58 | 3365 | 252 | 0,88 |
National Rail | 25 (0) | 25 | 57 | 2269 | 678 | 0,45 |
Wizzair | 26 (-3) | 23 | 57 | 3395 | 593 | 0,25 |
Eurostar | 27 (1) | 28 | 54 | 2692 | 707 | 0,43 |
Premier Inn | 28 (-2) | 26 | 53 | 4213 | 486 | 0,24 |
Tui | 29 (0) | 29 | 42 | 3978 | 502 | 0,66 |
In such a competitive market, standing out through your website's performance is essential. Fast loading times not only improve user experience but also increase conversion rates and generate more revenue. This monthly ranking is a valuable tool to measure and enhance your site's performance, allowing you to position yourself against competitors and identify areas for improvement. We encourage all UK e-commerce leaders to invest in optimizing their site speed and to use tools and services like those we offer at Fasterize to stay competitive. Stay tuned for our upcoming editions to see how your site compares and what improvements can be made. For more information and to know how to improve your webperformance, visit our website
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